Author: Claire Mesesan | Published: December 2016
Few issues capture the complex space millennials occupy better than food and farming. At a time when commodity agriculture is pervasive – regenerative, organic agriculture is experiencing a renaissance spurred on by millennials. Much has been written about millennials, a generation that occupies a peculiar place in history: the systems previous generations created and grew up with are faltering. Climate change is a reality we must address. No matter what else is said about millennials – a generation this author belongs to – one truth is that we face deep existential turmoil. In spite of current and future turbulence, millennials remain optimistic in believing that people have the power to effect change. This is abundantly clear in organic agriculture.
Organic agriculture was just agriculture in the pre-World War II period, signified by a lack of chemicals – industrialized agriculture became the way of the future in the post-war period. Our experiments in industrial agriculture led to increased corporate control of the food industry, a decline in the number of farms and farmers, and much less diversity in agriculture. By contrast, organic agriculture operates on a smaller scale, relies on crop diversity and soil management practices for pest control, therefore prioritizing environmental health.
The move to regenerative organic agriculture is a conscious choice that views growing food as values-based work. It is no surprise that organic agriculture speaks to millennials who see climate change as a reality, exacerbated by industrial agriculture that causes environmental degradation through soil erosion, water contamination and aquifer depletion. It is up to millennials to respond to the existential threat of climate change. Here is a look at how millennials are responding through food.
Millennials are leading the change toward a more organic agricultural system, with over 50 percent actively incorporating organic foods in their diet. More broadly, millennials identify sustainability as a priority in what they purchase; in fact, millennials are the most willing of any generation to spend more on items and causes that align with their values. Millennials are using their purchasing power to buy from companies they perceive as environmentally friendly, or committed to social values, or on organic products. Essentially, personal values are increasingly reflected in spending patterns. In 2014, millennials represented 36 percent of the workforce; it will be 46 percent by 2020. The millennial influence on food is evident in the increase in organic, specialty products and local, farm-to-table restaurants. With such interest in more healthy agriculture from millennials, it follows that this generation is turning to sustainable, organic, regenerative farming as a career path.
According to the USDA, the average age of a farmer is 57; additionally, estimates suggest that a quarter of American farmers will retire by 2030. There is great need for young farmers. It is encouraging that young farmers are responding, motivated by environmental awareness, interest in local and specialty foods, and market opportunities. However, young farmers face barriers to entering organic farming. In a survey of more than 1,300 farmers, the National Young Farmers Coalition identified lack of capital and land access as the top two challenges for young farmers entering the field. Iroquois Valley Farms has uniquely positioned itself as an investment vehicle to support organic farmers, especially young farmers to access land and capital, which will enable the next generation to grow food sustainably.