Can Organic Cotton Become as Mainstream as Organic Food?

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Author: John Ewoldt | Published on: March 25, 2017

MINNEAPOLIS | Organic cotton textiles register no more than a footnote in the world’s cotton production, but Vishal Naithani wants to change that.

His company, Sustained Organic Living in suburban Minneapolis, selects certified organic cotton grown in India with non-GMO seeds. The products are made using only fair trade labor on the farms and in the factories.

The challenge for Naithani and his company, which is known as Sol Organics, is to be able to create the level of interest among consumers for organic apparel that has been generated for organic food. For now, his chief weapon is price: He aims to price his products significantly lower than his online competitors and on par with high-quality bedding that is not fair trade organic.

“Every family should have access to affordable organic cotton just like they have access to affordable organic food,” he said. “It shouldn’t be only the wealthy who can afford premium products.”

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