Patagonia Challenges Businesses to Eschew Lax Textile Standards, Support Regenerative Agriculture

“A growing number of corporations, researchers, journalists and practitioners have also started using the term ‘regenerative’ — as well as ‘restorative,’ ‘sustainable,’ ‘ethical,’ and others — almost interchangeably, without any clear sense of what we’re talking about,” Patagonia president and CEO Rose Marcario asserted.