Patagonia is Making a Sustainable Kernza Beer
Author: Anna Brones | Published: November 17, 2016
The first thing that you’ll probably notice about the new beer Long Root Ale is the can; it’s features the iconic label of apparel company Patagonia. That placement immediately begs the question: what is a company known for its clothes, puffy jackets and raingear doing making beer?
At a first glance, one might think that it has to do with the brand’s outdoor ethos; dirtbag climbers sure are a fan of the six pack, and a beer on the river is better than any cosmopolitan happy hour. But in fact, the reasons for Long Root Ale run much deeper. This beer isn’t just for beer enthusiasts; it’s a beer that’s made for making the planet better.
That may sound like a bold statement — and perhaps it is — but in the last few years, Patagonia has been taking the ethic that it has put into clothing and investing it in food. With its food brand, Patagonia Provisions, there is a serious push into making smart investments that help to better the food system.
One of those investments is The Land Institute in Salina, Kansas, an organization devoted to breeding perennial grain and seed crops as a part of a larger approach to regenerative organic agriculture. One of those grains is Kernza. The Land Institute has been experimenting with Thinopyrum intermedium, a grass species related to wheat, since 1983.