This New Denim Label Is Paving the Way for Sustainable Fashion in Copenhagen
Author: Brooke Bobb | Published: February 1, 2018
While the word organic has become commonplace in American dialogue—whether it’s used to describe vegetables, face creams, or cotton—surprisingly, it’s a relatively up-and-coming stamp of approval in Denmark. The city of Copenhagen is suddenly bursting with new organic restaurants, skincare companies, and now, fashion labels. One such brand leading the charge is Blanche, a new line of eco-conscious denim that was launched in August 2017 by fashion natives Mette Fredin and Melissa Bech. Fredin is the creative director, and Bech, the commercial director, but they work in tandem on everything, including design, marketing, and branding. While Blanche does include ready-to-wear and some cool logo merch, the jeans are the sweet spot. Everything is made locally in Copenhagen using Global Organic Textile Standard–approved fabric and deadstock fabric. Prices for the wide range of denim run from around $150 to $216, and, at the moment, Blanche is only available in select Scandinavian retailers. Bech and Fredin are expanding quickly, however, and they say expansion into the U.S. and the rest of Europe will come soon.