Whether you formulate dietary supplements or functional foods, the arguments both economic and environmental for sourcing organically are pretty well established. But now that organic production—not to mention fair-trade, sustainable, traceable, et al.—is increasingly table stakes for the wellness industry, what’s the next hurdle for companies to clear in demonstrating their commitment to a healthy planet and healthy consumers?
If a growing coalition of brands, farmers, and forward-thinking organizations has anything to do with it, it may involve a progressive approach to farming that seems novel, but that actually dates back generations. That approach, known as regenerative organic agriculture, takes the principles of organic and runs with them, aiming not just at minimized chemical use or sustainability, but at measurably improving the land and water we farm, and the lives of the people and animals involved.
True, regenerative agriculture may not have the cache of organic yet.