The Next Wave of Sustainable Fashion Is All about Regenerative Farming

“I want you to act as you would in a crisis. I want you to act as if our house is on fire. Because it is.”

These words from Nobel Prize-nominated teen activist Greta Thunberg helped galvanize 1.4 million people to take to the streets earlier this month to participate in the global school strikes for climate action. And while Thunberg’s message about the environment was alarming, the underlying assumption was that there’s real hope for addressing climate change.

Photo credit: Pexels

When human beings have made such a mess of the planet, where does that hope arise from? For many experts, a groundbreaking way of thinking about agriculture — regenerative farming — offers one of the most concrete reasons for optimism.

“Agriculture really represents the best chance that we have of mitigating and ending the climate crisis,” said Patagonia CEO Rose Marcario at the National Retail Federation in January.

 

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