BISMARCK, ND (April 15, 2019) – Since 1956, when U.S. Olympic track and field star Bob Richards first graced its cover, Wheaties cereal boxes have featured athletic champions who have overcome challenges in pursuit of their personal best. General Mills, the makers of Wheaties, recently featured another type of champion on a specially prepared box cover: soil health champion Gabe Brown.
A pioneering, regenerative agriculture farmer from Bismarck, North Dakota, Brown recently received the commemorative box from the General Mills Sustainability Team. While the company has no current plans to put the mock-up into mass production or distribution, the cover is a special tribute to Brown’s work as a regenerative agricultural advocate and educator. It is also emblematic of the food giant’s renewed commitment to expand the use of soil health-improving practices among General Mills’ cereal grain growers.
“The box was presented as a ‘thank you’ to me and the Soil Health Academy by the General Mills Sustainability Team for our work in providing education and technical support to their growers as part of a multi-year, regenerative agriculture project,” Brown said.
“Even as a novelty item, seeing your picture on the cover of an iconic cereal box is a humbling experience and the gesture was very much appreciated,” he said. “Truthfully, I think every farmer making the transition from industrial to regenerative agriculture is a champion.”
Brown knows how important that transition is in transforming farming operations. His recently released book, Dirt to Soil, chronicles his personal journey from industrial agriculture to soil health-focused regenerative agriculture.
“The story of my farm is how I took a severely degraded, low-profit operation that had been managed using the industrial production model and regenerated it into a healthy, profitable one,” Brown said. “All of us—whether farmer, rancher or home gardener—have the ability to harness the awesome power of nature to produce nutrient-dense food. We can do this in a way that will both regenerate our resources
and ensure that our children and grandchildren have the opportunity to enjoy good health,” he said.
In addition to transforming his own farm and ranch operation, Brown’s remarkable experience has yielded another benefit: a new calling.
“One of my goals in life is to help other farmers make the same transition,” Brown said. “I hope the book and all of our work through the Soil Health Academy will help many more farmers, and even consumers, discover the hope in healthy soil.”
Reposted with permission from Soil Health Academy