Food manufacturers take commodities harvested on millions of acres around the world and put them into the products they sell. Now, a growing number of companies are looking to give back to the land through regenerative agriculture in an effort to meet consumer demand for more environmentally friendly practices.
The announcement comes as shoppers care about sustainability now more than ever, according to a survey from Nielsen. Nearly half of U.S. consumers are likely to change what they buy depending on the level of the brand’s commitment to the environment. The growth is unlikely to abate anytime soon, with the data analytics firm predicting people will spend up to $150 billion on sustainable products by 2021.
“It’s a big deal for food companies because we make food that relies on agriculture.