This New Food Label Will Mainstream Whole Foods’ Biggest Trend For 2020
“We plan to make Regenerative Organic Certified products publicly available after the Natural Foods Expo in 2020,” promises Rodale Institute CEO, Jeff Moyer, of the food label that will mainstream what Whole Foods says is the biggest food trend for 2020.
The Certification— Regenerative Organic (ROC)— will be applied to foods made of organic agricultural ingredients, sourced from farms that embrace pasture-based animal welfare, provide fair labour and economic stability for farmers and communities, and prioritise soil health, biodiversity, land management and carbon sequestration. The certification will receive oversight from the Regenerative Organic Alliance, a coalition led by the Rodale Institute, Dr. Bronner’s and Patagonia.
For those who have yet to jump on the regenerative bandwagon, the movement which began in the 1980’s takes the words “sustainable” and “organic” one step further, with a systems based approach to agriculture that Vandana Shiva, Co-Founder of Regeneration International, says contains the “answers to the soil crisis, the food crisis, the climate crisis and the crisis of democracy.”