Land Restoration, One Paddock at a Time

SISTERS — Regenerative grazing has become a recent buzzword among social media savy ranchers and is seen as an eco-friendly way to produce beef. The Sisters Cattle Co. is out to prove the hype really can help Central Oregon’s grasslands.

Hobbs Magaret, the 34-year-old owner of the fledgling company, is raising beef cattle in Sisters in a way that not only avoids all chemicals, fertilizers and corn, but also leaves the grazing fields in a healthier state compared to when he started, using only cows to improve the land.

As unlikely as that sounds, his method of ranching — regenerative grazing — is becoming more widespread in the U.S. and other countries. After just 18 months in production, Magaret said he has improved 200 acres of land in the Sisters area.

What’s regenerative grazing? It’s a method of raising livestock that not only produces food for people but also regenerates grassland that has been degraded by extractive practices or poor land management.