Why King Arthur Sees Regenerative Agriculture As a Collective CPG Effort

King Arthur believes it can fully revamp its supply chain over the next eight years, but it knows the arduous task of doing so will require collaboration, both with farmers and other industry leaders.

The flour company released a set of sustainability goals it aims to hit by 2030 last month, which it believes will lessen the overall carbon footprint of its wheat operations. Specifically, King Arthur is targeting the emissions generated in its supply chain — 100% of the flour in its bags will be milled from regeneratively grown wheat, and its facilities will use 100% renewable electricity.

Other goals include achieving 100% circular packaging by using fibers produced without deforestation and containing a minimum of 50% post-consumer recycled content, as well as achieving zero waste to landfills from its facilities by 2030 through recycling and composting, King Arthur said on its website.
To help meet these targets, the flour company is building on its relationship with farmers and assisting them in implementation of climate-friendly practices.

KEEP READING ON FOOD DIVE