Why Did McDonald’s USA Invest $200 Million in Regenerative Agriculture?
In September, McDonald’s USA unveiled its largest investment in regenerative agriculture to date with the launch of the Grassland Resilience and Conservation Initiative. This public-private partnership with the National Fish and Wildlife Foundation (NFWF), USDA Natural Resources Conservation Service (NRCS) and key McDonald’s U.S. suppliers aims to scale regenerative grazing and conservation efforts across the U.S.
This initiative will invest more than $200 million over the next seven years to help promote and accelerate regenerative grazing practices, habitat restoration, water and wildlife conservation on cattle ranches spanning 4 million acres in up to 38 states.
“We know the natural resources that are required for the food system to thrive are under a lot of pressure, and so our desire to make our supply chain more resilient is really a business decision,” explains Audrey Leduc, McDonald’s U.S. sustainability director.