Soil quality is a growing focus in the sustainability space, and for good reason: Fertile soil naturally stabilizes the climate and ensures resilient supply chains. But a third of the planet’s land is severely degraded, and fertile soil is being lost at the rate of 24 billion tons a year, according to a 2017 United Nations-backed study. So, a small but growing group of companies — some directly in agriculture or ranching, others indirectly via sourcing — are investing in healthy soil initiatives.
About Holly Secon
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Entries by Holly Secon
Regenerative agriculture takes proactive measures to replenish the earth, rather than gamble with the potential long-term consequences of standard farming practices.
Pesticides and chemical fertilizers do not create health in the food, the consumer, the soil, the air, or the water. We need for all of our systems to be healthy again.
How cropland and pastures are managed is the most effective way to remedy climate change, an approach that isn’t getting the attention it deserves, according to a leading soil ecologist from Australia who speaks around the world on soil health.
Now that organic production—not to mention fair-trade, sustainable, traceable, et al.—is increasingly table stakes for the wellness industry, what’s the next hurdle for companies to clear in demonstrating their commitment to a healthy planet and healthy consumers?
If a growing coalition of brands, farmers, and forward-thinking organizations has anything to do with it, it may involve a progressive approach to farming that seems novel, but that actually dates back generations. That approach, known as regenerative organic agriculture, takes the principles of organic and runs with them, aiming not just at minimized chemical use or sustainability, but at measurably improving the land and water we farm, and the lives of the people and animals involved.
Soil serves many important functions in an ecosystem. In your landscape, soil is the medium in which your plants grow. The USDA’s National Resources Conservation Service notes that quality soils perform five functions at the same time: Soils act like sponges, soaking up rainwater and limiting runoff. Soils also impact ground-water recharge and flood-control potentials […]
The experiences of farmers who have adopted regenerative agriculture show that it restores soil carbon, literally locking carbon up underground, while also reversing desertification, recharging water systems, increasing biodiversity and reducing greenhouse gas emissions. And it produces nutrient-rich food and promises to enliven rural communities and reduce corporate control of the food system.
Carbon sequestration is just a side benefit of regenerative agriculture, which is all about building and maintaining healthy soil. Farmers and ranchers are turning to regenerative agriculture because it lowers costs and increases productivity.
Watch the video to see how farmers on every continent are using healthy soil to create healthy people and a healthy environment.
Pressure from consumers and regulators is changing how animal-derived supplements can be made in the United States.
Supplement brands have a new supply chain challenge to address in their GMPs (good manufacturing practices) and an interesting opportunity for investment. Curiosity will not kill this opportunity—complacency will.
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