Author: Kerry Halladay | Published: April 16, 2018
Are you a good steward of your land? Would you like to see that effort recognized in the market?
The Savory Institute is in the process of on-boarding producers in a pilot project to do just that. The “Land to Market” verification program is an attempt to market management practices that improve the landscape.
“Ranching has such an amazing story to tell that right now isn’t being shared,” Chris Kerston, Savory Institute’s director of public outreach, told WLJ.
“We have all these producers who are doing a good job—better than a good job, they’re doing amazing things on the land—and they don’t have a mechanism to share that with brands who will then share it with consumers. We really wanted to create a facilitation for that.”