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Regenerative Agriculture Can Change the Fashion Industry—And the World. But What Is It?

“The word sustainable is like a dinosaur now,” Aras Baskauskas, the CEO of Los Angeles label Christy Dawn, tells me on a recent call. “What are we trying to sustain—the fires, the tornadoes, the mass extinction? We don’t need to be sustainable, we need to be regenerative.”

That conversation took place in early March, just before the coronavirus outbreak. Now, Baskauskas’s words feel almost prescient. Those natural disasters he mentioned are the result of our climate emergency, but so is the coronavirus; both are symptomatic of our fast-paced lifestyles and one-sided relationship with the planet. “We’ve forgotten that we are nature, and because of that, we’ve extracted from the earth without giving back,” he adds. “We take and don’t return.”

That’s true of many industries, but especially fashion. Even as we shift towards a more sustainable mindset, we can’t really say that anything we’re doing is “giving back” to the earth.

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