‘This Way of Farming Is Really Sexy’: The Rise of Regenerative Agriculture

Hollie Fallick looks over Brading on the Isle of Wight, at a patchwork of fields bordered by ancient oaks, which stretches to the Solent. “We still have to pinch ourselves every day,” says the 30-year-old, as she surveys the 50 hectares (125 acres) she farms with her best friend, Francesca Cooper, 34.

The friends – who have five young children between them, were both vegan for a period, and are lifelong environmental activists – are not typical livestock farmers. And they don’t practise typical farming: instead they are part of a growing global movement practising regenerative agriculture – or regen ag for short.

“Really simply, regenerative agriculture is nature-friendly farming,” says Fallick, who says she stopped being vegan when her health suffered. “It’s thinking about the health of soil, animals, humans and how they all link together.”

On Nunwell home farm, which sits alongside land the pair manage for the Wildlife Trust…