When you think about curbing pollution, taking aim at the clothes in your closet is probably not high up on the list. But the textiles industry is one of the most polluting on the planet. New trends and “ultrafast fashion” has clothing entering popular clothing stores on a weekly or even daily basis.
As a result, Americans have increased how much clothing they buy, with the average person bringing home more than 65 articles of clothing in 2016, according to the “Toxic Textiles” report by Green America.1 Where clothing was once valued for durability and practicality, we’re living in an age where people feel pressured to keep up with clothing trends, at the expense of quality and the environment. Green America noted:2
“[S]ocial media has led to a new trend of ultra-fast fashion — where companies are able to design, manufacture, and sell hundreds of products mere weeks after the initial conception of design, thanks to a large network of local and international factories.