Why King Arthur Sees Regenerative Agriculture As a Collective CPG Effort
King Arthur believes it can fully revamp its supply chain over the next eight years, but it knows the arduous task of doing so will require collaboration, both with farmers and other industry leaders.
The flour company released a set of sustainability goals it aims to hit by 2030 last month, which it believes will lessen the overall carbon footprint of its wheat operations. Specifically, King Arthur is targeting the emissions generated in its supply chain — 100% of the flour in its bags will be milled from regeneratively grown wheat, and its facilities will use 100% renewable electricity.