Back when I first started at Green America, in 2000, I remember our president/CEO Alisa Gravitz often cautioning those of us on the editorial team against using the term “end” when it came to climate change. There simply wasn’t a solution available that would “end” or “stop” the climate crisis, she would say. The best the world could hope for was collective action that would curb the worst of its effects. We’d get excited about a set of climate solutions and write that they could help “end global warming,” and Alisa would shake her head sadly and ask us to strike the word “end” for accuracy.
That’s not to say that she wasn’t optimistic about the potential of renewable energy—particularly solar—to make a dent in climate change. Or that she wasn’t hopeful that businesses could come up with some powerful innovations.